Vichy Laboratoires has officially announced model and wellness advocate Emily DiDonato as its new global brand ambassador. Known for her holistic approach to health, DiDonato will lead the brand’s upcoming skin and hair care campaigns while serving as Vichy’s primary social media voice.
The partnership aligns with Vichy's "inside-out" philosophy, which bridges the gap between science-backed dermocosmetics and overall well-being. “I feel the Vichy innovations and campaigns always capture this link between health and beauty, which I fully advocate for,” DiDonato stated. “Vichy is an iconic French dermo brand that empowers people to become the healthiest versions of themselves.”
Vincent Chauvière, Global Brand President of Vichy, emphasized that signing the model was a natural choice due to her certifications as a nutrition coach and yoga instructor. “We were looking for authenticity, and Emily totally embodies this health-boosting approach,” he noted. “She has been a true Vichy products lover for a long time.”
Fans can expect to see DiDonato first in the campaign for the Collagen 16 Bonding Serum. Emily DiDonato will also promote the brand’s expansion into medical hair care with Dercos and integrative "In & Out" collagen protocols. “Our first ‘In & Out’ collagen protocol is truly a game-changer, solidifying our leadership in integrative health,” Chauvière added, signaling a bold year ahead for the L’Oréal-owned brand.
