One of the world’s most famous and highest-paid models, Bella Hadid, has announced the launch of her new unisex fragrance, Ôrebella Eternal Roots. The composition, which blends fruity, woody, and leathery accords, was created by Robertet perfumer Jérôme Epinette.
Credit: Courtesy of Orebella
The Eternal Roots fragrance combines notes of bergamot and lychee, enhanced by the spicy touch of pink pepper. At its heart, hints of raspberry blossom, pink sugar, and labdanum blend with a suede accord. The base unfolds with papyrus, vetiver, patchouli, birch, and smoke. Like all Orebella scents, Eternal Roots features a two-phase alcohol-free formula. The first layer, Ôrelixir Base, contains oils (camellia, almond, olive, jojoba, shea) and snow mushroom extract to hydrate the skin. The second layer is the aromatic composition with essential oils. The bottle should be shaken before use to mix the phases. Eternal Roots will launch on August 24 in red bottles of 10 ml, 50 ml, and 100 ml, priced at $35, $72, and $100 respectively.
Bella Hadid launched her own fragrance project in the spring of 2024. The name Ôrebella, pronounced “aura-bella”, comes from her Arabic surname Hadid, which translates as “iron ore.” After being diagnosed with Lyme disease and facing health challenges, she developed a love for essential oils. Growing lavender on her farm and creating oil-based perfumes for herself and loved ones inspired her to establish Orebella. The debut collection included Salted Muse, Window2Soul, and Blooming Fire, later joined by the spicy-woody Nightcap.
Credit: Courtesy of Orebella
